Increase Your Biz

On February 3, 2011, in Empowerment Tips, by Sheryl

You’re an entrepreneur, you’re in business – great – congratulations.  But, you may also be finding that it’s a lonely business and may have been a tougher year for you last year than a better one.  Well, let’s change that direction; increase moral; and profits this year.

Some businesses are thriving in this new economy and it all begins with a mindset to do that too.  Those who are thriving are using some proven tactics, and may work for you too.

3 Ways to Focus on for a New Plan:

1. Ask & Get Referrals – Do you have a referral program in place? Do you need to create one? This is a quick, easy, and inexpensive way to increase your business. It’s key in communicating with your clients and customers.  So don’t be shy to ask them for referrals.  Approach a few of your best clients and then providing they do the testimonial or send a referral your way, you could offer them a discount or a reward in return.

How much is a new client worth to you? Based on that create a reward system.  Actual items work better than a coupon.  This is a great way to fill your business with fresh hot new leads. All of your marketing and advertising online and offline should have at least one to two testimonials in them.

2. Communicate on a Regular Basis: How often do you communicate with your existing and/or potential clients/customers? I recommend weekly in some form or another. You can stay in touch with them a number of ways – not just email that can be easily deleted. Pack your message with valuable information and sprinkle in product promotions.  The more you connect with them, the more they will like, trust, and buy from you.  If they’ve bought from you and had a great experience, chances are, they will buy from you again.  Your communications can include email, phone calls, offline mail, postcards, flyers, advertising on others sites/newsletters, etc.

3. Build a Relationship: Making sales keeps you in business but they come more easily when you also build a relationship to keep that client/customer for life. Turning short-term results into long term. When you make your business about your client relationships rather than your products, the more likely they keep doing business with you over time.

Implementing even just one of these ideas will help boost your confidence and your bottom line. So don’t wait, use some of these ideas in your business today!

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